Ten minutes search engine optimization guide

The: Chunlinsay

Although the Internet every day, countless papers, blogs, books discussing the topic of search engine optimization (seo) - described as "dazzling", but in fact, you can say, only three of the main areas of search engine optimization : site structure, site content and links. As ordinary owners, we do not have to seo too complicated, drilling too deeply, seo, after all, should be under the premise with the high and excellent content, otherwise the end does not mean much. The time is very precious, I spend ten minutes of time to be an overview of important aspects of search engine optimization, I believe will certainly interested in the construction site to help a friend.

• The site structure - the language used by the Web site, the layout of the navigation bar and multimedia, these three areas will affect the search engine is able to accurately crawl your website and explain its theme.
• Web site content - search engine spider is actually a relatively simple-minded, mechanical insects. Web content with user search habits to match, otherwise your site will be difficult to be found.
• Link - the search engines value pages on a website content quantity, quality, and its external links.

Three points above is only an outline, designed for those who attempt to take shortcuts in SEO friends mentioned out. If you SEO love, but usually they reluctant to spend a few hours to learn, then this guide is just for your preparation. Explained one by one as follows:

Website Structure Optimization

Search engine friendly site structure, including the following:

1. Search engines crawl your site , you noticed, it returned a "200" code?This is the one to notify Google that your site has been accurately ripped standard response code. Sometimes out of necessity, you may change the location of some of the pages, then use the "301 redirect" and reboot the Google crawler spider to find your new page location. In order to facilitate your testing, you can through this linkhttp://www.rexswain.com/httpview.html check your pages not captured by the search engine 200 to respond to the above mentioned.
2. Avoid using a lot of pictures or FLASH content, because these things, the search engine is almost invisible. Contains the textual content of an image or any Flash files are generally not important, the important thing is usually seen on a web page of the "real" text.
3. Avoid using JavaScript or Flash navigation. Google crawler is often climbed through text links or the navigation bar from one page to another page. It can be easily traced to the "a href =" link to, but not always able to track such links like JavaScript or Flash, can not be completed on your site through "visual" form to be able to identify the reconciliation note pages contents. In addition, if your site is there is no need to enter password to see the page content, will have a very adverse impact on normal crawling reptiles spiders, which is especially important.
4. In the code in the page HTML file, the more, the Google crawler spider to go through the "journey" is longer, because the Google crawler spider crawling before some of the more important, one should first read all the code in front of, regardless of the code is not required.Therefore, we should try any JavaScript or CSS code move in an external file, and try to put the most important text content is placed at the top of the HTML code.
5. Avoid identical between the different pages, because Google is likely to filter out all the duplicate content search. If your web page, there are multiple pages with the same text content, consider them to be adjusted to ensure that each page is unique in the entire site.
6. Ensure that your site is a stable and reliable servers, and preferably with a separate IP address, so that not only avoid the IP sharing due to "one person suffers, everyone involved" unexpected consequences, but also conducive to search engine crawl of your site's content. If the goal of your website for visitors of a particular country or region, you can consider using country-specific top-level domain , such as:. co.uk, or. tk,. For the registration and use, we can go to a Web search.

Web Content Search Engine Optimization:

1. You know you want to search for potential users in the Google what type of content? We generally are difficult to guess to get our attention, try to avoid using the "Jargon," - jargon, and make sure that the pages you create content to meet the needs of your potential customers, and should not only pursue your own effect of solution "for granted".
2. Use third-party tools to research your potential customers often use the "keyword". Can search on the keyword search tool.
3. Once you have determined which keywords are most representative of your site, once this keyword anchor into your web page. Note, however, different keywords must be focused on the different pages.Google also know that every page of your site should be a different set of keywords for each page, will help each individual page ranking in Google's search results ".
4. 4 placed on the core area of ​​the keywords, you should make sure you use your target keywords.

• Between <title> tag of each page
• The file name of the page. Under normal circumstances, although you should avoid to rename any existing page, but if it is a last resort, you must pay attention to how to name the new page. For example, do not use the name of the page "Our products" should use the more descriptive "desktop computer".
• Each page should contain a <H1> title tag and it should be a brief containing the keywords you set, this will be beneficial to help Google understand the central point of the page.
• As mentioned earlier, Google can not index or interpretation of images and images contained in the text, so if you want to see the article ranking in Google search results, make sure you each page in the text words at least 250 more than words, and, if possible, in the 250 text placed 2-3 keywords you have selected is very important.

Web Site Link Strategy

1. Links from other sites pointing to your site are one allows you to rank higher in Google search results "voting". Often to fame heavier peer site to comment, or submission, will receive the desired results.
2. With some commercial sites, products, suppliers, industry blog, or news media to develop relations, and finally the establishment of the external links of your site. Good links is to use a text anchor ", which should contain your keywords. For example, to link back to your site, not that says "click here" (too direct, unattractive), and the best keywords such as "desktop computer", so the link is not more tempting?
3. The same way - station link. From your website to link to other sites, you set the keyword anchor text or image links, be sure to avoid the use of ambiguous terms such as "click here" or "Read More".
4. If your site navigation section contains more images, JavaScript or Flash, such a link, the best addition to set a " Site Map "page, then link to this page button on the home page a conspicuous place.

It's That Simple!

Therefore, serious, honest, serious, you have just read is about 90% of all search engine optimization strategy. So, the other 10%? That might be going to ask Google. However, with the strategy, the real implementation will require more time and acquire more skills. However, if you now on your site do any optimization at this time here, you only need a maximum of ten minutes of the investment (as described in accordance with the above three points) will give you removed may take several months long workload trouble.